The screen that appears after you conduct a search using a search engine is known as a SERP. It contains a summary of pertinent search results for the terms or phrases you submitted. The headline of the website and a succinct summary of the page are usually included in each search outcome. The description might be derived from the page's description meta element or it might include quotes from the page that use the search term's terms.

Although Results differ between search engines, they all have a comparable design. The search box, which usually displays the user's most recent question, is located at the top of the screen. The outcomes are then presented below the search box in ascending importance order. Many search engines also offer additional search choices, including queries for images, videos, and news. An "Advanced Look" tab that offers choices for conducting a more focused search may also be present.

"Organic results" are those returned by the search method used by the search engine. Every SERP displays these results as its main text for each inquiry for which results were discovered. Different search engine optimization SEO methods can be used to try and improve the placement of pages on SERPs because authors generally want their sites to appear highly on pertinent SERPs.

The search engine may also show advertisements or "sponsored entries" depending on the search term submitted. Usually, these connections appear on the right side of the screen, above the first set of search results. These advertisements are typically identified by a term like "Sponsored Pages" or "Sponsored Outcomes." Advertisers who place bids on terms associated with their content provide them. Sponsored ads give businesses a way to drive search engine traffic to their websites even if their native search rating isn't very high.