We live in a world where technology is advancing rapidly. In order to compete with your competitors, the more accurately and in large numbers you collect customer data and make them meaningful with an automation, the more you will succeed in the survival and growth of your company. Today, many companies are now taking steps with their current or potential customers with the help of various software.

What is CRM?

CRM stands for "Customer Relationship Management". As the name suggests, CRM is a software system that helps a company improve its relationships with its customers.

Data is very important to companies. CRM platforms make a great contribution to the fact that businesses collect and analyze data from customers in one place and act accordingly in the future.

A CRM software can record and analyze customer information, correspondence and meetings with customers. Thus, it can improve customer service and help increase sales and, naturally, company revenue.

Today, CRM systems have become almost a necessity for every company with a certain number of customers.

What Does CRM Do?

Many small businesses still keep their relationships with their customers in excel spreadsheets, notebooks or similar tools. This situation is not very sustainable when we consider today's competitive conditions. CRM systems can track advanced data about your customers apart from basic information.

Advanced information about your customers makes it easier for you to better understand them or the people or institutions that may become customers in the future. This will help you serve them better.

For example, it is possible for a company with 1000 customers to analyze data about customer movements thanks to CRM, thus helping potential customers on how to market.

In addition, this information provided by CRM will also help you to generate new ideas about sales and marketing.

CRM is not just a customer-oriented system. It can also be used to organize the work of company personnel. For example, they can be assigned specific tasks, their daily work can be monitored or tracked. Thus, it can be ensured that the staff work more efficiently.

Another point to know is that CRM cannot manage data that it cannot see. In other words, the more accurate and more information the company enters into the system, the more benefits it gains from CRM. Therefore, training the people who will use it and tracking the entered data are as important as a CRM system that is taken into the company.

In the past, CRMs could only be used from company computers, but nowadays, with the spread of mobile devices and cloud technologies, they can be used independently of the location. This allows the personnel working outside the company to enter data instantly, to perform data analysis and to make decisions more quickly.

As a result, it has become a necessity for companies of certain sizes to use CRM software to manage customer relations. The cost of finding new customers or retaining existing customers is increasing day by day for companies that do not use these systems.