Many large companies go through various processes to make the raw data they collect meaningful. Collected data is correlated with each other, cleaned and stored in data warehouses. They are then analyzed and used to determine the company's forward-looking strategies. They use business intelligence for this.

What is Business Intelligence?

Business intelligence is a technology-driven process developed to analyze data and present actionable information that helps managers and employees make informed business decisions.

In this process, organizations generally collect raw data from their own IT systems and external sources, prepare them for analysis, run queries about the data, and make the results available to their users for operational decisions.

Data visualizations, dashboards and reports are created for ease of use.

The goal of business intelligence is to enable companies to make better business decisions that allow them to increase their operational efficiency and, as a result, their revenues and gain competitive advantages over their competitors.

How Does the Business Intelligence Process Work?

Business intelligence data is typically stored in companies' data warehouses. To enable users to analyze accurate and consistent information before this data is stored, it is first obtained from within the company or from different sources, data is integrated, consolidated and cleaned and made ready for use.

In the early days, the reports and images created by the data were created only by business intelligence and IT specialists and sent to the employees according to their wishes. Today, with the development of technology, business intelligence has become a platform used by business analysts, managers and employees themselves (Self Service BI).

Now, in today's business intelligence models, users can query the data as they want, create data visuals, design dashboards and produce the reports they want.

Importance of Business Intelligence

The role of business intelligence is to improve an organization's business operations through the use of relevant data. By using business intelligence tools and techniques effectively, companies can process the data they collect to determine their own business processes and strategies, and use it to make better business decisions that increase productivity and revenue. This leads to accelerated job growth and higher incomes.

Without business intelligence, companies cannot easily benefit from data-driven decision making. Instead, managers and employees must first base important business decisions on other factors such as accumulated knowledge, previous experience, and instinctive actions. With these methods, they can take wrong steps.

What are the Benefits of Business Intelligence?

The accumulation of raw data that companies collect from various sources shows us the importance of processing them and making them useful. Companies that cannot process such big data correctly have to make their decisions instinctively. This situation reveals the benefits of business intelligence once again.

Business intelligence enables companies to analyze their own data in a historical context, accelerate and improve decision making, optimize operations, monitor performance, identify and eliminate business problems and inefficiencies, identify market trends and patterns, drive new revenue and profitability, increase productivity and accelerate growth. It helps.