The process of ranking your site higher in a search engine is called SEO (Search Engine Optimization). Today, the use of mobile devices and applications is increasing very rapidly. While there are so many applications, it has become an important issue which one will be at the top of the application store.

What is ASO ?

ASO stands for "App Store Optimization". This means the process of ensuring your app's visibility in app stores such as the Google Play Store and Apple App Store and ranking higher in search results.

It constitutes one of the most important parts of mobile application marketing, as every application owner wants more downloads of the institution or developer application.

Therefore, if you plan to increase the number of mobile application downloads and generate income from the application, you should pay attention to ASO.

What are the Benefits of ASO ?

Websites compete with each other to rank higher on Google and other search engines. For this, SEO techniques are used. Apps also compete with each other to rank higher on the search results page in stores. In this, ASO techniques are applied.

Therefore, the better your app's position in the app store search, the higher the app visibility. Visibility helps gain traffic and increase app downloads.

In addition to providing quality traffic, ASO helps reduce Customer Acquisition Cost, which is the most important metric for those whose income is heavily dependent on mobile apps. In other words, it reduces your advertising costs.

Studies show that most of the users who enter the application store search to find new applications, and 2/3 of these searches tend to download applications.

Even this situation shows the importance of ASO once again.

What are ASO Factors ?

Basically, there are 2 types of optimization factors. These are Open Meta and Closed Meta factors.

Open Meta factors are those that the app owner will do. In other words, it can be listed as correct title, correct entry of keywords, promotional video and quality of images. These are called ASO techniques.

Closed Meta factors are factors that occur outside of the user. Examples of these are the number of downloads of the application, positive and negative comments made by users.

As a result, it takes a lot of patience to test the effectiveness of the ASO strategy, as your app is hard to find among millions of apps in stores.