Developing an app is a tough enough process. However, if we cannot find the audience to use this application or increase its number, our application will not be considered successful, and all this effort will probably be wasted.

We know that the process of increasing the visibility of our application in the markets is called ASO, and ASO stands for "App Store Optimization". But how much do we know about how to do this optimization and what to pay attention to?

We will explain to you what the ASO techniques are below.

Importance of Application Title in ASO

The title you give your app is an important factor for ASO. An app title that starts with the most searched keywords is considered to increase your app's visibility significantly.

When the targeted keywords are placed in the application title, there will be a chance to increase the "Click-through Rate". This is because an app banner is the entry point for your users to download the app.

Although the current character limit for the title is 255 characters, experts recommend that the title length be 30 characters for Google Play Store and 25 characters for Apple Store.

Application Description

While the description section isn't as important as the app title, it's still another app ranking factor that can't be ignored.

It is important to always keep the app description as simple as possible and add relevant keywords that describe the app to increase the number of downloads.

Google Play Store and Apple App Store allow a description section of up to 4000 characters, but approximately the first 100 characters are the first section where your application will be seen by the user. Therefore, the description should be clear and keywords should be placed wisely.

Screenshots and Promo Video

Screenshots are very important as they will help users know exactly how your app looks, functionality and usability. Many users pay attention to this before downloading an application. The high quality of the screenshots you use will allow the user to see your application better and have a positive impact on it.

Promo videos are also an extremely important tool for promoting your app. When users watch these videos, they learn about how the application works. Marketplaces highlight the visibility of apps with videos.

Care should be taken to ensure that the images of your promotional videos are of high quality, not too long (about 1 minute is appropriate), and that they do not contain images or sounds that would violate copyright.

Localization

If you are targeting your application to be used outside of your country, you will increase your chances of gaining a worldwide user base by offering it in multiple languages.